{"id":66649,"date":"2022-08-11T00:00:00","date_gmt":"2022-08-10T22:00:00","guid":{"rendered":"https:\/\/dev.tecno-group.eu\/news-media\/blog\/non-categorizzato\/sustainable-tourism-in-italy-vacationers-prefer-environmentally-conscious-accommodations"},"modified":"2022-08-11T00:00:00","modified_gmt":"2022-08-10T22:00:00","slug":"sustainable-tourism-in-italy-vacationers-prefer-environmentally-conscious-accommodations","status":"publish","type":"post","link":"https:\/\/www.tecno-group.eu\/en\/blog\/sustainability\/sustainable-tourism-in-italy-vacationers-prefer-environmentally-conscious-accommodations\/","title":{"rendered":"Sustainable tourism in Italy: vacationers prefer environmentally conscious accommodations"},"content":{"rendered":"

Sustainability: new consumption paradigms for the tourism sector as well<\/a><\/a><\/p>\n

Sustainable hotels and green facilities: why it is important to be found<\/a><\/a><\/p>\n

Green facilities and ESG pathways: how to improve your social and environmental impact<\/a><\/a><\/p>\n

Innovaturismo 2022 call for proposals: initiative to support the sustainability of tourism enterprises<\/a><\/a><\/p>\n

Environmental sustainability among fundable projects<\/a><\/a><\/p>\n

From application submission to grant disbursement<\/a><\/a><\/p>\n

<\/p>\n

Data from a recent research conducted by Booking.com support what the OECD announced and advised some time ago: “Tourism will recover gradually but must be thought of as more sustainable.”
\nThis concept guides Unioncamere Lombardy in defining the Innovaturismo 2022 call for proposals. <\/p>\n

<\/p>\n

Tourism businesses must necessarily take action and communicate their commitment to the well-being of the environment and society, but also not to be excluded from the market and travelers’ choices.<\/a><\/p>\n

<\/p>\n

Sustainability: new consumption paradigms for the tourism sector as well<\/a><\/h2>\n

<\/p>\n

We are witnessing a major change, driven by new consumer demands and marked by increasing corporate action.
\nThe effects of climate change are too strong to go unheeded; we all feel guilty and aware that we can right the wrongs of the past by making new, sustainable choices for the well-being of the environment and society. <\/p>\n

<\/p>\n

This feeling of vindication also emerges from research conducted by booking.com in April 2022 (click here<\/a> to see the original source).
\nThe world’s most popular accommodation search channel surveyed 300,000 people for a report on sustainable travel, returning a snapshot of a more environmentally conscious market. <\/p>\n

<\/p>\n

81% of global travelers, 93% of Italians, believe sustainable travel is important;<\/b> a quarter of respondents choose destinations closer to home to reduce their emissions; one in five prefer train to car for the same reason. <\/p>\n

<\/p>\n

Changing traveler philosophy,<\/b> 74% of Italians (59% globally) would like to leave the places they visited better than they found them, and 25% say they would be willing to pay more to do activities while traveling that contribute to the well-being of the local community.<\/p>\n

<\/p>\n

If consumer needs follow the evolution of the world, it is up to entrepreneurs to do something to meet them.<\/a><\/p>\n

<\/p>\n

Sustainable hotels and green facilities: why it is important to be found<\/a><\/h3>\n

<\/p>\n

Compared to even just a year ago, it is certainly easier today to find sustainable facilities with tourism offerings featuring goods and services that meet the needs of a more responsible public.
\nBooking.com itself labels with the sustainable badge those facilities that have demonstrated certain environmental certifications.  <\/p>\n

<\/p>\n

However, there are still those who argue that this is not enough; 35 percent of global travelers and 43 percent of Italians believe that the commitment to sustainability made by accommodations is crucial in guiding travelers’ choices. <\/b><\/p>\n

<\/p>\n

Businesses in tourism supply chains that choose to take new, sustainable paths, also aimed at reducing their own harmful emissions, are, and will be for a long time to come, rewarded by tourists and governments.<\/a><\/p>\n

<\/p>\n

Green facilities and ESG pathways: how to improve your social and environmental impact<\/a><\/h3>\n

<\/p>\n

Among tourists, the number of those who prefer to stay in places that allow them to be in contact with nature is growing, we are witnessing the rediscovery of solutions such as agritourism and camping, and the spread of new and original options such as tree houses and glamping.<\/p>\n

<\/p>\n

In addition to contact with nature, what is quite clear among those surveyed by the booking.com staff is to evaluate the accommodation facility to be chosen also according to the actions it takes for environmental and social sustainability. <\/b>What services does it provide?
\nHow does it act to reduce its direct and indirect emissions? <\/p>\n

<\/p>\n

Consumers are more aware than in the past, and to live up to their assessments, tourism enterprises must change their modus operandi,<\/b> drawing from reliable partners, and  – where provided  – from government grants rendered for the benefit of tourism enterprises.<\/p>\n

<\/p>\n

Our role as promoters of a new business culture has enabled us to support the change already of many companies, of realities that have shown the need to change their strategy to achieve corporate sustainability.
\nWe have initiated customized audits and studies, analyzed what needs to be done to reduce its carbon emissions and achieve carbon neutrality, and drafted the sustainability documents required by stakeholders. <\/p>\n

<\/p>\n

Our intervention begins with consulting for corporate sustainability, follows with targeted interventions and ends with communication of the actions taken and the results achieved, because it is clear that if what we do remains between the doors of the company no one will ever appreciate it.<\/a><\/p>\n

<\/div>\n

Innovaturismo 2022 call for proposals: initiative to support the sustainability of tourism enterprises<\/a><\/h2>\n

<\/p>\n

On June 20, 2022 by the determination of the chief operating officer no.
\n82\/2022 the Innovaturismo 2022 call for proposals was approved by the Chambers of Commerce of Bergamo, Brescia, Como-Lecco, Cremona, Mantua, Milan-Lodi-Monza e Brianza and Varese. <\/p>\n

<\/p>\n

The total resources allocated for this facility are \u20ac370,000<\/b> distributed for all Lombard Chambers of Commerce.
\nThis is a measure aimed at supporting projects to revitalize the local tourism sector, strengthen tourism supply chains and its businesses, and improve the enjoyment and safety of the tourism experience and the environmental sustainability of the services offered. <\/p>\n

<\/p>\n

The facility concerns a non-repayable contribution<\/b> recognized to MPMIs (Micro, Small and Medium Enterprises) and partnerships (union of at least three MPMIs or associations or consortia).
\nThe subsidy applies only to eligible expenses net of VAT in the amount of 60 percent up to a maximum limit of \u20ac60,000. For individual companies, the minimum investment is \u20ac10,000, while for partnerships it is \u20ac25,000.<\/a><\/p>\n

<\/p>\n

Environmental sustainability among fundable projects<\/a><\/h3>\n

<\/p>\n

The objective of the call is to finance solutions that can contribute to the revitalization of Lombardy’s tourism industry, and in pursuit of this it admits among the projects eligible for funding under the Innovaturismo call solutions to increase the environmental sustainability of the services offered <\/b>. They include:<\/p>\n

<\/p>\n