{"id":81984,"date":"2025-06-05T14:24:45","date_gmt":"2025-06-05T12:24:45","guid":{"rendered":"https:\/\/tecnogroup.online\/?page_id=81984"},"modified":"2025-07-09T10:46:59","modified_gmt":"2025-07-09T08:46:59","slug":"green-claims","status":"publish","type":"page","link":"https:\/\/www.tecno-group.eu\/en\/cosa-facciamo\/sustainable-transformation\/comunicazione-esg\/green-claims\/","title":{"rendered":"Green Claims"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"81984\" class=\"elementor elementor-81984\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e7cb10 e-con-full e-flex e-con e-parent\" data-id=\"9e7cb10\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2dcc238 header-background-section e-con-full e-flex e-con e-child\" data-id=\"2dcc238\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-211c472 e-flex e-con-boxed e-con e-child\" data-id=\"211c472\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff6583e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ff6583e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Green Claims<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4719dd1 e-con-full e-flex e-con e-parent\" data-id=\"4719dd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69d386a elementor-widget elementor-widget-html\" data-id=\"69d386a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"el-breadcrumbs\"><\/div>\n\n<script>\n  document.addEventListener('DOMContentLoaded', function(){\n    const path = window.location.pathname.split('\/').filter(p => p);\n    const container = document.getElementById('el-breadcrumbs');\n    if(!container) return;\n\n    const homeLink = '<a href=\"\/\">Home<\/a>';\n    const sep = ' \/ ';\n    let crumbs = [homeLink];\n\n    let accumulated = '\/';\n    path.forEach((segment, i) => {\n      accumulated += segment + '\/';\n      \/\/ Sostituisci trattini e maiuscole  \n      const name = segment.replace(\/-\/g, ' ').replace(\/\\b\\w\/g, l => l.toUpperCase());\n      if (i < path.length - 1) {\n        crumbs.push(`<a href=\"${accumulated}\">${name}<\/a>`);\n      } else {\n        crumbs.push(`<span>${name}<\/span>`);\n      }\n    });\n\n    container.innerHTML = '<nav class=\"el-breadcrumbs\" aria-label=\"Breadcrumb\">' \n                          + crumbs.join(sep) \n                          + '<\/nav>';\n  });\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6687a65 e-con-full dark-white-tecno e-flex e-con e-parent\" data-id=\"6687a65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-53009bb e-con-full e-flex e-con e-child\" data-id=\"53009bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1799da elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e1799da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un green claim \u00e8 una dichiarazione che comunica \u2013 direttamente o indirettamente \u2013 che un prodotto, un servizio o un&#8217;organizzazione ha un impatto positivo o ridotto sull\u2019ambiente. Pu\u00f2 essere un\u2019informazione testuale, un simbolo, un logo o un elemento grafico presente su packaging, etichette, pubblicit\u00e0 o siti web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea2a3f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4ea2a3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Se non \u00e8 basato su dati attendibili, pu\u00f2 generare confusione o essere considerato greenwashing. Per questo \u00e8 essenziale che ogni dichiarazione ambientale sia verificabile, chiara e pertinente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d982d29 e-con-full dark-white-tecno e-flex e-con e-parent\" data-id=\"d982d29\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-282e122 e-con-full e-flex e-con e-child\" data-id=\"282e122\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c96d51 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7c96d51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cosa facciamo:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da52951 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"da52951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aiutiamo le aziende a comunicare la sostenibilit\u00e0 in modo corretto, attraverso:<\/p><ul><li>l\u2019<strong>analisi dei claim ambientali gi\u00e0 esistenti<\/strong>, verificandone la conformit\u00e0 alle normative e agli standard applicabili;<\/li><li>il <strong>supporto alla costruzione di nuove dichiarazioni<\/strong>, partendo da studi come LCA, EPD o calcoli di carbon footprint;<\/li><li>l\u2019<strong>identificazione di opportunit\u00e0<\/strong> di comunicazione ambientale coerente con le performance aziendali;<\/li><li><strong>formazione tecnica<\/strong> e workshop per rendere i team aziendali consapevoli dei rischi del greenwashing e dei criteri per comunicare in modo corretto.<\/li><\/ul><p>\u00a0<\/p><p>Ogni percorso \u00e8 personalizzato e costruito sulle esigenze dell\u2019impresa e del settore in cui opera.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b41c002 elementor-mobile-align-right elementor-widget elementor-widget-button\" data-id=\"b41c002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.tecno-group.eu\/en\/contatti\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contatta i nostri esperti<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Green Claims Un green claim \u00e8 una dichiarazione che comunica \u2013 direttamente o indirettamente \u2013 che un prodotto, un servizio o un&#8217;organizzazione ha un impatto positivo o ridotto sull\u2019ambiente. Pu\u00f2 essere un\u2019informazione testuale, un simbolo, un logo o un elemento grafico presente su packaging, etichette, pubblicit\u00e0 o siti web. Se non \u00e8 basato su dati [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":82136,"parent":2115,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-81984","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tecno-group.eu\/en\/wp-json\/wp\/v2\/pages\/81984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tecno-group.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tecno-group.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tecno-group.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tecno-group.eu\/en\/wp-json\/wp\/v2\/comments?post=81984"}],"version-history":[{"count":4,"href":"https:\/\/www.tecno-group.eu\/en\/wp-json\/wp\/v2\/pages\/81984\/revisions"}],"predecessor-version":[{"id":85098,"href":"https:\/\/www.tecno-group.eu\/en\/wp-json\/wp\/v2\/pages\/81984\/revisions\/85098"}],"up":[{"embeddable":true,"href":"https:\/\/www.tecno-group.eu\/en\/wp-json\/wp\/v2\/pages\/2115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tecno-group.eu\/en\/wp-json\/wp\/v2\/media\/82136"}],"wp:attachment":[{"href":"https:\/\/www.tecno-group.eu\/en\/wp-json\/wp\/v2\/media?parent=81984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}