Green Claims
A green claim is a statement that communicates—directly or indirectly—that a product, service, or organization has a positive or reduced impact on the environment. It can be textual information, a symbol, a logo, or a graphic element found on packaging, labels, advertisements, or websites.
If not based on reliable data, it can cause confusion or be considered greenwashing. For this reason, it is essential that every environmental claim be verifiable, clear, and relevant.
What We Offer:
We help companies communicate sustainability correctly, through:
- l’analysis of existing environmental claims, verifying their compliance with applicable regulations and standards;
- il support in developing new claims, based on studies such as LCA, EPD, or carbon footprint calculations;
- l’identification of environmental communication opportunities that are consistent with the company’s actual performance;
- technical training and workshops to make corporate teams aware of the risks of greenwashing and the criteria for correct communication.
Each project is customized and built around the needs of the company and the sector in which it operates.
