Sustainability has become one of the fundamental criteria guiding purchasing choices, competitive positioning, and industrial strategies. It is no longer just about reducing environmental impact: today, it must be demonstrated with data, certifications, and transparency.
In a context where consumers demand traceability and institutions promote low-emission economies, the Made Green in Italy label stands out as a concrete tool for certifying the environmental quality of Italian products.
More than a symbol, it is a sign of measurable commitment. It represents companies’ willingness to integrate rigorous environmental criteria into their production processes and to communicate the value of sustainability in a clear, verifiable, and internationally recognized way.
What is Made Green in Italy
Made Green in Italy is the national system for certifying the environmental sustainability of products, established by the Ministry of the Environment and Energy Security. Based on the Product Environmental Footprint (PEF) methodology promoted by the European Union, it provides a rigorous framework to:
- Measure the environmental impact of products throughout their entire life cycle;
- Define Product Category Rules (PCR) specific to each sector;
- Certify the results through accredited third-party bodies.
The label is not granted automatically: companies must follow a structured and continuous assessment process. It is a guarantee not only of sustainability, but also of transparency and comparability among products within the same category.
Why Choose Made Green in Italy
In 2025, a product’s added value also comes from its environmental credibility. That is why Made Green in Italy represents a strategic choice:
- It strengthens brand reputation: associating with a certified institutional label increases consumer trust.
- It opens new markets: the recognition of the certification within Europe facilitates access to sustainability-conscious markets, such as Northern Europe and North America.
- It responds to new regulatory requirements: Minimum Environmental Criteria (CAM) and Green Public Procurement (GPP) increasingly require products certified according to strict environmental standards.
- It facilitates access to funding and incentives: many green credit lines and public calls reward products with environmental certifications.
According to the latest Nomisma Green Survey 2024, over 70% of Italian consumers state they prefer products with a certified environmental label, and 60% are willing to pay a premium for sustainable products.
The Path to Certification
Obtaining Made Green in Italy requires a structured process:
- Life Cycle Assessment (LCA) of the product, following the rules defined for the relevant category;
- Independent verification by an accredited body, which confirms the declared environmental data;
- Product registration with the Ministry of the Environment and authorization to use the label;
- Periodic monitoring and data updates, to ensure the validity of the certification over time.
This path demands a concrete commitment from the company but provides a tangible competitive advantage. Made Green in Italy is not a static label: it represents an ongoing commitment to improving environmental performance.
Made Green in Italy and International Competitiveness
The Made Green in Italy certification fits into a context of growing international competition on sustainability issues. The European Union, with the Green Deal and the New Circular Economy Action Plan, promotes an economic model based on low environmental impact production.
Having a certified product not only ensures compliance with European requirements but also positions Italian companies as key players in the global ecological transition.
According to the Impact Assessment Report accompanying the Green Claims Directive proposal published by the European Commission, products certified for sustainability record an average annual market share growth between 5% and 7%, significantly outperforming products without environmental certification.
Tecno Group’s Approach
Tecno Group supports companies at every stage of the Made Green in Italy certification process, offering:
- LCA analysis and technical support in collecting environmental data;
- Assistance in defining category PCRs, where missing;
- Consulting on documentation management and relations with certifying bodies;
- Development of communication strategies to enhance the certification in the market.
We don’t just guide companies toward certification. We help turn this achievement into a true marketing and competitive positioning tool.
